Instructions in Spirella Corsetry/Chapter 4

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Chapter 4: The Demonstration of the Spirella Stay[edit]

   1. You have become a Spirella corsetiere with an earnest de-
sire to build a permanent business for yourself. You have, then,
a definite result to achieve. To accomplish this, master each suc-
cessive step as it is presented to you.

   2. Your specific work is to serve Spirella, corsets. The Spirella
stay is their foundation. The proper demonstration of this stay, is
the first important step to be mastered. By memorizing the pre-
pared demonstration of the Spirella stay, you use it naturally and
convincingly as a part of your interview with each client.

   3. When the stay is inserted in the corset the concave side is
placed toward the body. This is done to offer the greatest re-
sistance against movements of the body. Should the client take
the stay in her hand while you are demonstrating it, explain this
to her, so that she will bend it only in the right direction.





This method of demonstrating the Spirella stay
must be memorized before proceeding further



No. 1
No. 1


   [Hold up your sample of Spirella.]
This is a sample of the Spirella
stay, which is the foundation of the
Spirella corset. When it is incorpor-
ated in a corset, it gives results
which cannot be obtained with any
other stay. Fashion demands the
natural ease and freedom of move-
ment of the body; this result is
secured by the use of Spirella.



No. 2


   [Curve the stay edgewise.] Can a flat stay do this? Certainly
not. You see it can adjust itself to any curved seam. Because it
can bend edgewise, a curved seam does, not cause a Spirella stay to
turn on edge. This makes your corset more comfortable and also
more durable because the cloth is not continually strained over a
sharp edge.





No. 3


   [Flex the stay toward you, over your thumb,
and allow it to spring back. Repeat this sev-
eral times. When demonstrating this move-
ment, hold the more concave side of the stay
toward the client.] This stay is, manufactured
from the best quality of crucible steel wire.
The tempering gives it this flexibility. Be-
cause of this, the corset yields to every move,
ment of the body, without breaking the stay or
causing a permanent bend at the waist. You


can bend or stoop in any direction—even lie down in your corset,
and still be perfectly comfortable. When you wear a Spirella corset
you never have the uncomfortable feeling of a bent or broken stay
poking into your body.

   [Twist the stay completely
around.] Can you twist a flat
stay like this? In manufactur-
ing the Spirella stay, a great
amount of torsional strength
is developed in it. Torsianal
strength is s that quality which

no. 4

re-acts against a twist. This
makes the stay resilient.
This resiliency of the stay
causes the corset to keep its
shape. When you take off
your Spirella corset, it immedi-
ately resumes its original
shape, thereby retaining all the original value in the design. When
you put it on again, it produces the same good figure lines that it
gave you when it was new. This shape-retaining quality lasts as
long as the corset.




no. 5

   [Twist the stay half-way around, bending it sidewise at the
same time. Then let it spring up-right.] See how this stay re-
sumes its original position. Its torsional strength gives the stay
supporting power, amply sufficient to keep your figure erect and
trim. Incorporating this stay in the cloth foundation of the cor-
set increases its supporting power.

No. 6

   [Compress the stay lengthwise.] See how the stay shortens un-
der pressure. This prevents the ends of the stay from pushing
through the cloth. Of course this means greater durability in the
corset, as well as less wear on your other garments, especially un-
der the arm.



   [Hold the stay upright.] Notice the finish an this stay.
This plating is a special process which The Spirella Com-
pany guarantees against rust, therefore you can launder


no. 7
no. 7


your corset as often as re-
quired. In fact, removing
the grit and perspiration
lengthens the life of the
cloth. Besides, it is such
a comfort to feel that your
corset is as sweet and
clean as your other under-
wear.




   [Hold up your sample of Spirella side by side with a
piece of flat stay.] Notice the difference in ventilation
between these two stays! Much of the body's impurities
are eliminated through the pores of the skin. A Spirella


no. 7


stay offers the least
obstruction to this
process of elimina-
tion. It also affords
free muscular action;
this generates and
maintains health and
strength, which, in
turn, heighten the in-
dividual grace and
beauty of your figure.