The official watch for the world heavyweight boxing championship between Rocky Marciano and Ezzard Charles is Longines, the world's most honored watch. In the world of sport, the fact is that Longines watches are official for timing world championships in all sports and contest associations the world over. including the contest board of the American Automobile Association, the National Aeronautic Association, the American Powerboat Association, and many, many others. Now, why is this so? The answer is Longines' great accuracy and complete dependability. the fact is that in some seventy five years of accuracy competitions at government observatories, Longines watches have consistently maintained a place of honor, established many records, won countless prizes and awards. These are but some of the reasons why Longines is deservedly known as the world's most honored watch. The watch of highest prestige, among the finest watches of the world, and why discriminating people in one hundred countries have found the name Longines the first word in buying a watch, the last word in satisfaction. And yet you may buy and won or proudly give a Longines watch for as little as $71.50. Longines, the world's most honored watch, the world's most honored gift. Premier product of the Longines Wittnauer Watch Company, since 1866, maker of watches of the highest character.