Page:Sawdust & Spangles.djvu/136
SAWDUST AND SPANGLES
I can remember when one-sheet lithographs cost one dollar each, and for several years later they could not be bought for less than fifty to seventy-five cents apiece. They can be had now in large quantities for about five cents or less the sheet. As shows nowadays frequently use hundreds of sheets in a day, imagine what
great loss such doings entail on a show, considering the cost of the paper at the printer's, the freight or expressage, the cartage, and the money paid the men for putting up the sheets. The printing bills of a first-class show are enormous. My lithograph bill alone, the last successful season of my show, amounted to $40,000, and this was before the days of extensive lithographing. I believe I ordered the first three-sheet lithograph ever made, and also the first ten-sheet lithograph. This was considered a piece of foolishness; but when I ordered a hundred-sheet bill and first used it in Brooklyn it was considered such a curiosity that show people visited the City of Churches for the express purpose of looking at this advertising marvel. How things have changed! The Barnum and one or two other shows now use nothing but lithographs, and many of their bills are beautiful works of art, some of them being copies of really great pictures.