are deeply indebted to him, for advertisements are as necessary to them as they are to newspaper and magazine proprietors. Nevertheless, an important newspaper made an amusing slip some years ago about omnibus advertisements. A money-lender advertised in certain omnibuses, and the newspaper in question, becoming aware of the fact, made some very strong remarks concerning the proprietor's conduct in permitting such advertisements to appear. The omnibus proprietor wrote at once to the Editor, pointing out the inconsistency of his paper, which censured him on one page for publishing a money-lender's advertisement, and contained, on another, four advertisements of a similar nature. This letter was not published, and nothing more was said on either side.
Penny fares were introduced in 1849 by some omnibuses running from the Bank to Mile End. For a penny a passenger could ride the whole distance. These omnibuses had but a brief career.
In 1850 several attempts were made to improve the style of omnibuses, with the result that in January, 1851, the knife-board omnibus
