Page:Sawdust & Spangles.djvu/133

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BOOMING THE BIG SHOW
107

the men would blow while going through the country. Professor Jukes had christened this diabolical invention the "Devil's Whistle," and so well did its sound fit the name that the people must have frequently thought His Satanic Majesty was near by.

As that car with its whistle would steam into a town, the inhabitants would flock as one man to see what it was that had so disturbed their peace, and thus we were enabled to advertise more thoroughly than any show before or since. I have often thought that I really deserved punishment for thus outraging the public ear.

Between these three advertising brigades I had smaller companies, accompanied by a colored brass band, which discoursed pleasant music while my bill posters decorated the dead walls and boards. The band also gave concerts at night upon the public square and, between pieces, a good speaker would draw attention to the excellences of the coming show.

A uniformed brigade of trumpeters was also sent through the country on horseback, and a band of Jubilee singers marched through the streets singing the praises of the "Newly United Shows." Added to these attractions