Page:WarnerBrosCoralineCorsets page07.png

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can give, is to afford just that degree of rigidity to the waist and chest which shall give graceful curves to the contour of the body, and enable the dress to fit smoothly. This result is much better secured by Coraline than by whalebone or horn. No lady who has ever experienced the ease, comfort, elasticity and grace of action which come from wearing a Coraline Corset, will ever return to her former instrument of torture.

The discovery and development of this remarkable invention is due wholly to the enterprising firm of Warner Brothers. The success of this firm is one of the marvels of business enterprise in this country. The two brothers who constitute the firm, I. De Ver Warner and Lucien C. Warner, are both regularly educated physicians, and previous to 1874 were engaged in the practice of their profession. The effects of badly fitting corsets upon the health of women first called their attention to this subject, and suggested to them the invention of a corset especially adapted to the wants of their lady patients. This met with so great success that they decided to extend the blessing of properly fitting corsets to the entire community; and, giving up a large and lucrative practice, they entered the untried field of the manufacturer and merchant.

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