Advertising Age/1930/1/18
CHICAGO PUBLISHED |
 |
NEW YORK GRAYBAR |
Vol. I., No. 2
CHICAGO, JANUARY 18, 1930
Three Cents a Copy―$1 a Year
Articles (not listed in original)
(Minor single-paragraph articles are italicised)
Page 1
- Rough Proofs
- Death of Bok Will Not Halt Harvard Award
- American Medical Association Establishes Committee to O.K. Food Advertising
- General Motors Makes Changes in Publicity Set-Up
- Advertising Federation Will Meet in Washington
- Press Stands Pat in Fight About Rates
- Humm Enters Sales
Page 2
- Chicago World's Fair Answers Criticism
- Form Permanent Body to Select Best Type Faces
- Beecher-Maxwell Change Name
- Opens Commercial Studio
- Differential on Rates Topic in California
- New York Agent Meets Violent Death
- Stevens Relates Results of Test With Magazines
- Heads Graybar Electric Advertising Department
- Business Papers Meet in Chicago
- Clothing Policy Maintains Price Standard, Claim
- Takes N. Y. Office
Page 3
- Outdoor Medium Introduces New Market Surveys
- Beer Goes on the Air
- Employ Women to Sell Toilet Preparations
- Utilities Show Division of Advertising Costs
- Publish Spanish Edition
- Senate Committee Is Curious About Rates on Radio Advertising
- Consumers Hit by Georgia Tobacco Tax
- Protests Cause Change in Distribution Census
- To Boost Gas, Cigarette Tax
- Will Represent Federation
- Alemite Adopts New Product for Publicity Value
- 88 Per Cent of Lost Sales Traced to Retail Salesmen
- Radio Licenses Extended
Page 4
- Advertising Age
- Editorial
- Medical Supervision for Food Advertising
- The Printers' Five-Day Week
- Voice of the Advertiser
- Direct Mail and the Retailer
- Now "Director of Public Relations"
- On Poster Circulation
- Easy to Read-Worth Reading
- Information for Advertisers
- Women in Advertising
- Open Letter to Mr. Wrigley
Page 5
- Humorous Copy Attracts Flood of Inquiries, Sales
- Issue "Advertising Parade"
- Allegheny Steel to B. B. D. & O.
- Bissel and Land Merged
- Ingalls Succeeds Merrill
- With the Mentor
- New Scale is Announced by Typographers
- Dictaphone May Solve Problem of "Checking Copy"
- J. J. Fuller Gets New Accounts
- With Procter and Collier
- Lettuce in Newspapers
- Gets Spur Tie Account
- New Agency in Boston
- Contented Cows Actually Laugh in So. America
- Musicians are Profiting by New Campaign
- To Publish "Jewish Standard"
- Gets Aetna Account
Page 6
- Maynard Elected Head of Teachers of Advertising
- To Distribute Allied Lines
- Campaign on 25-Cent Books
- Joins Austin Company
- Opens Self-Serve Furniture Store
- Outdoor Pioneer Resigns
- Has Canadian Agency
- Start Geographical Journal
- Move New York Office
- G. E. Victor Appointed
- Increase in Use of Direct Mail Long-Bell Plan
- Roberts with Washington Times
- Plan Merchandising Clinic
- Paschall in Philadelphia
- Steller on Coast
- Receive 20,000 Inquiries
- Start Religious Weekly
- Chains Fighting Tax Legislation; KWKH 'Explains'
- Edits Association Papers
- Outdoor Campaign on Havoline
- Merge Type Branches
- Applies for A.B.C. Membership
- New Texas Poster Plants
- The Advertising Press
- Joins Modern Beauty Shop
- McBride in Neon Field
- Plan Poultry Campaign
- Member of Plan Board
- 1929 Had Fewer Failures
- Colvin-Sasse Have Agency
- Has Motor Truck Account
- With Chicago Agency
Page 7
- New Style Sales Convention Is Held in Chicago
- Clark Leaves Textile World
- Start Course for Women
- Tucker Joins Scripps-Howard
- Made Production Manager
- Californians, Inc., Maps Ambitious Program for 1930
- Graham with Copeland
- Fifth District to Meet
- Eaton with Dorrance, Sullivan
- Co-ordinating Body is Formed at Washington
- Heads Advertising Committee
- Goode Would Kill "It Pays to Advertise"
- Nashville Advertisers Optimistic
- Teletypesetter Mechanical Aid to Advertisers
- Retail Education Spreads
- Reorganize Department
- Placing Philadelphia Campaign
- Eyes Examined Free O.K.
- Plan Bird Cage Campaign
- Film Papers Merge
- With Carpet Manufacturer
Page 8
- Superlative Packaging is Jacobs Policy
- Canada Government To Take Over Radio?
- Appointed by New York Sun
- Chain Is Retailer's Friend
- Open Foreign-Service Department
- Howes Made Treasurer
- Will Give Annual Award for Help to Agriculture
- Appoint F. G. Peck
- Form New Agency
- Advertise New Product
- Sugar Papers Merge
- Snyder in London
Page 9
- N.E.L.A. Starts 1930 Courses in Advertising
- Confidence Restored by N.Y. Auto Show
- Crain Appoints Committee
- Elected Vice-Presidents
- Joins Coast Agency
- Join Advertising-Sales Courses
- Senators Debate Modification of Packers' Decree
- Has Montreal Office
- Bacon, Morrow Discuss Industrial Publicity
- Sweet's Offers Catalog of Catalog Facts
Page 10
- Agency Executives Meet at Breakfast to Start the Week
- Women Start Detroit Agency
- New Account for Morgan-Todd
- Exports to Russia Increase Ninefold
- Checker Cab Loses Case
- Radio Fans Want Classic Music
- Wrigley in Street Cars
- Coming Conventions
- Issues Sans Serif Faces
- Radio Finances Improved
- N.Y. Agencies Merge
- Made U.P.C. Director
- George R. Chester, Jr., Is Advertising Manager
- Tobacco Jobbers Carry Troubles to Commission
- Famous Brands Change Hands
- Boyd in Country Papers
- Hutt Opens New York Studios
- Two Accounts to Bigelow
- Roving Reporters Kept Sheaffer's Dealers on Alert
- Court Rules on "Hofood"
- Pennsylvania Follows Riders
- Murray, Shugg Join Jordan
- Corner Joins Jerome B. Gray
Page 11
- Joins Doremus Staff
- Planning Program
- Half-Million to be Spent in Tooth-Paste Campaign
- New Agency Gets Coe
- Advertising, Good Dealers, Put Lee "On Boulevards"
- With Hardware Age
- Why We Are Here
- Newspapers and Magazines Carry Investment Copy
- Agencies Federate
Many pages also include advertisements.
This work is in the public domain in the United States because it was published before January 1, 1931.
This work may be in the public domain in countries and areas with longer native copyright terms that apply the rule of the shorter term to foreign works.
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