February 20, 21, and 28 date the running of the important international motorboat races at (illegible text) in Mexico. Now, this Mexican international regatta will be timed by a battery of Longines Olympic timers, all perfectly synchronized with each other to the last fraction of a second. The Mexican international regatta is one of the many championship sports events on the Longines sports calendar for 1954, and Longines appreciates the honor of being of service to the sports enthusiasts of our sister republic to the south. Now, each of these timing events adds to the distinction to the prestige of all Longines watches. For all Longines watches are products of the same factory, manufactured to the unique Longines standards of excellence which have won for Longines over the years ten World's Fair grand prizes, twenty eight gold medals, and highest honors for accuracy from the great government observatories. Now, when you consider the inbuilt quality of Longines watches, their greater accuracy and reliability, their longer life, isn't it amazing that a Longines watch may be purchased for as little as 71.50? Longines, the world's most honored watch, the world's most honored gift. Premier product of the Longines Wittnauer Watch Company, since 1866, maker of watches of the highest character.