120 STAT. 3528
PUBLIC LAW 109–469—DEC. 29, 2006
‘‘SEC. 709. NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN.
‘‘(a) IN GENERAL.—The Director shall conduct a national youth anti-drug media campaign (referred to in this subtitle as the ‘national media campaign’) in accordance with this section for the purposes of— ‘‘(1) preventing drug abuse among young people in the United States; ‘‘(2) increasing awareness of adults of the impact of drug abuse on young people; and ‘‘(3) encouraging parents and other interested adults to discuss with young people the dangers of illegal drug use. ‘‘(b) USE OF FUNDS.— ‘‘(1) IN GENERAL.—Amounts made available to carry out this section for the national media campaign may only be used for the following: ‘‘(A) The purchase of media time and space, including the strategic planning for, and accounting of, such purchases. ‘‘(B) Creative and talent costs, consistent with paragraph (2)(A). ‘‘(C) Advertising production costs. ‘‘(D) Testing and evaluation of advertising. ‘‘(E) Evaluation of the effectiveness of the national media campaign. ‘‘(F) The negotiated fees for the winning bidder on requests for proposals issued either by the Office or its designee to enter into contracts to carry out activities authorized by this section. ‘‘(G) Partnerships with professional and civic groups, community-based organizations, including faith-based organizations, and government organizations related to the national media campaign. ‘‘(H) Entertainment industry outreach, interactive outreach, media projects and activities, public information, news media outreach, and corporate sponsorship and participation. ‘‘(I) Operational and management expenses. ‘‘(2) SPECIFIC REQUIREMENTS.— ‘‘(A) CREATIVE SERVICES.— ‘‘(i) In using amounts for creative and talent costs under paragraph (1)(B), the Director shall use creative services donated at no cost to the Government (including creative services provided by the Partnership for a Drug-Free America) wherever feasible and may only procure creative services for advertising— ‘‘(I) responding to high-priority or emergent campaign needs that cannot timely be obtained at no cost; or ‘‘(II) intended to reach a minority, ethnic, or other special audience that cannot reasonably be obtained at no cost; or ‘‘(III) the Director determines that the Partnership for a Drug-Free America is unable to provide, pursuant to subsection (d)(2)(B). ‘‘(ii) Subject to the availability of appropriations, no more than $1,500,000 may be expended under this section each fiscal year on creative services, except
VerDate 14-DEC-2004
12:05 Jul 13, 2007
Jkt 059194
PO 00003
Frm 00331
Fmt 6580
Sfmt 6581
E:\PUBLAW\PUBL003.109
APPS06
PsN: PUBL003
�
