PROCLAMATION 5418—DEC. 6, 1985
99 STAT. 2127
discriminating consumers put pressure on suppliers to keep improving products and services while devising production efficiencies that will permit them to keep their prices competitive. In light of the central role of the consumer in our free economy, it is especially appropriate to recognize that relationship during National Consumers Week, 1986. The slogan for 1986, "Consumers Rate Quality," acknowledges that consumers, by seeking quality and value, set the standards of acceptability for products and services by "voting" with their marketplace dollars, rewarding efficient producers of better quality products and performance. It is also a ringing declaration that consumers are entitled to and can insist on honest value for their hard-earned income. Indeed, American businessmen and women are becoming aware that the broadened competition of a global marketplace necessitates attention to quality if they are to succeed. They must do more than just build better products—they must strive to improve marketing, sales, warranties, and service. Quality demands efficient management, productive use of human resources, and responsiveness to consumer needs and preferences. NOW, THEREFORE, I, RONALD REAGAN, President of the United States of America, do hereby proclaim the week beginning April 20, 1986, as National Consumers Week. I urge businesses, educators, community organizations, labor unions, the media, government leaders, and consumers to recognize the pursuit of quality and excellence in every aspect of our lives, and to contribute to consumer and economic awareness during this week. IN WITNESS WHEREOF, I have hereunto set my hand this fifth day of December, in the year of our Lord nineteen hundred and eighty-five, and of the Independence of the United States of America the two hundred and tenth. RONALD REAGAN Proclamation 5418 of December 6, 1985
National Community College Month, 1986 By the President of the United States of America A Proclamation The more than thirteen hundred community, technical, and junior colleges, public and private, in the United States have contributed enormously to the richness and availability of American higher education. Nearly half of all undergraduate college students in the Nation today are enrolled in such institutions. By providing educational opportunities at costs and locations accessible to all who are qualified, community, technical, and junior colleges have greatly enhanced the opportunity for every ambitious student, young or old, to enter a postsecondary school program. As community-based institutions, these schools provide varied programs and offer specialized training for more than one thousand occupations. In recognition of the important contribution of community, technical, and junior colleges to our total educational system, the Congress, by Senate Joint Resolution 158, has designated the month of February 1986 as "National Community College Month" and authorized and requested the President to issue a proclamation in observance of this event.
Ante, p. 522.
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