Page:American Journal of Sociology Volume 11.djvu/467

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with exceptions and modifications that need not be further indicated, know, with reference to their associates, precisely what it is necessary to know for the purposes of the relationship in question. The traditions and institutions, the force of public opinion, and the circumscription of the situation, which unavoidably prejudice the individual, are so fixed and reliable that one only needs to know certain externalities with reference to the other in order to have the confidence necessary for the associated action. The basis of personal qualities, from which in principle a modification of attitude within the relationship could spring, is eliminated from consideration. The motivation and the regulation of this conduct has become so much a matter of an impersonal program that it is no longer influenced by that basis, and confidence no longer depends upon knowledge of that individual element. In more primitive, less differentiated relationships, knowledge of one’s associates was much more necessary in personal respects, and much less in respect to their purely objective reliability. Both factors belong together. In order that, in case of lack in the latter respect, the necessary confidence may be produced, there is need of a much higher degree of knowledge of the former sort.

That purely general objective knowledge of a person, beyond which everything that is strictly individual in his personality may remain a secret to his associates, must be considerably reinforced in the knowledge of the latter, whenever the organization for a specific purpose to which they belong possesses an essential significance for the total existence of its members. The merchant who sells grain or oil to another needs to know only whether the latter is good for the price. The moment, however, that he associates another with himself as a partner, he must not merely know his standing as to financial assets, and certain quite general qualities of his make-up, but he must see through him very thoroughly as a personality; he must know his moral standards, his degree of companionability, his daring or prudent temperament; and upon reciprocal knowledge of that sort must depend not merely the formation of the relationship, but its entire continuance, the daily associated actions, the division of functions between the partners,