Page:Bailey Review.djvu/54

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THEME 3

Children as Consumers

"...a parent's job is made considerably more difficult by the constant bombardment of advertising and the pressure on children to be, do and have a bewildering variety of products and experiences ranging from music, games and clothes to holidays and outings. Even if this does not reach one's own child directly, it inevitably reaches them indirectly by means of peer pressure."

Parent, Call for Evidence response

51