THINGS of Quality are distinctive. They stand out sharp and clear against the flat level of mediocrity. In them are reflected always the genius, vision and artistic handiwork of a master Craftsman. Such things live and endure. They set, each in its own sphere, the standards of excellence at which imitators aim. But leadership in excellence is never attained through imitation. As the shadow but imperfectly reflects the image of substance, so the imitator copies only the form, not the essence of Quality. Real Quality does not hold the lure of cheapness. Though necessarily of higher price it costs less in the end. It is by the policy of "not how cheap, but how good" that Quality lives.
