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3.42
TSRGD 2016 includes similar provision for England as for Scotland and Wales. A "tourist destination" is now defined as: a permanently established attraction or facility (other than a leisure facility) which—
(a) attracts or is used by visitors to an area;
(b) is open to the public without prior booking during its normal opening hours; and
(c) is recognised as a tourist attraction or facility by the appropriate national promoter of tourism3.43
Leisure facilities, which may have a brown sign, are indicated in the TSRGD description of the relevant symbol in Schedule 12 Parts 14, 15, 16 and 18. Unlike tourist destinations, they do not require recognition by the appropriate national promoter of tourism.
3.44
The "national promoter of tourism" is defined as:
(a) in relation to England, the British Tourist Authority;
(b) in relation to Scotland, Visit Scotland; and
(c) in relation to Wales, Welsh Ministers
The Authority that currently promotes tourism in England uses the trading name "Visit England". Welsh Ministers currently promote tourism in Wales using the branding "Visit Wales".3.45
Greater flexibility on the design of boundary signs has been introduced to enable authorities to foster a sense of place, and the historic and geographic qualities often associated with particular areas. The permitted variants for boundary signs to diagram 2403.1 have been expanded to allow signs to show the boundary of a National Park, Area of Outstanding Natural Beauty (in England and Wales) or a National Scenic Area (in Scotland).
3.46
Boundary signs may now incorporate photographic or other images showing an item of local interest. Whenever such signing is proposed, careful consideration should be given to what can be instantly recognisable from a moving vehicle. Consideration should also be given to how the image performs in all lighting conditions. More effective images are likely to be those depicting landmarks, buildings or structures that are synonymous with the area, city or town. Photographs showing generic features such as natural scenery or historic buildings are less likely to create an instant association with a particular place. Subliminal advertising must be avoided. An example of a successful pilot in Plymouth is shown in Figure 3.1.
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