Page:Essays in librarianship and bibliography.djvu/165

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THE EARLY ITALIAN BOOK TRADE
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required to ensure an extensive circulation. If such books are costly, they must at all events be solid, to give the purchaser an apparent return for his money; or the expense must be distributed over a wide area by the agency of circulating libraries, an institution which implies a numerous reading public. Hence, a fact honourable to Renaissance literature, it includes hardly anything that can be called trash. Copious in the number of its publications, it is disappointingly meagre in their themes; many branches of human activity hardly exist for it, but, at all events, almost every one of its publications was produced in response to a real need. Most of them have inevitably become obsolete, few have ever been, or will be, utterly valueless.

The drawback to the generally sterling character of the early Renaissance printing was want of enterprise on the part of the printers, who were also the publishers. At the present day culture is greatly promoted by the ambitious and competitive spirit of publishers, who look far and wide for subjects likely to touch sympathetic chords in the breast of the public, are always ready to listen to new ideas, to which they frequently accord generous encouragement, compete among themselves for promising writers, and are continually devising new schemes to attract patronage by elegance, cheapness, artistic decoration, or the supply of some want which the public has not yet found out for itself. Very little of this is to be discovered in the fifteenth century. Publishers