method of expressing their sentiments regarding him which will be extremely powerful; they will simply invite a new competitor to enter the field. But, on the other hand, as long as he perform his functions wisely and well, his good-will resting on the solid basis of the good-will of his customers, he will be protected. His advantages are, therefore, enormous. In other towns a competitor might enter the field against him at any moment without warning, perhaps at the very time when he had purchased some expensive goods, which, unless sold during the season, could only be realised at an enormous sacrifice. In Garden City, on the other hand, he has full notice of his danger—time to prepare for it and even to avert it. Besides, the members of the community, except for the purpose of bringing a trader to reason, will not only have no interest in bringing a competitor into the field, but their interests will be best served by keeping competition in the background as long as possible. If the fire of competition is brought to bear upon a trader, they must suffer with him. They will lose space they would far rather see devoted to some other purpose—they will be bound to pay higher prices than those at which the first trader could supply them if he would, and they will have to render municipal services to two traders instead of to one, while the two competitors could not afford to pay so large a sum in rate-rent as could the original trader. For in many cases the effect of competition is to make a rise in price absolutely necessary. Thus, A. has a trade of 100 gallons of milk a day, and can, we will suppose, pay his expenses, earn a bare living, and supply his customers with milk, say, at 4d. a quart. But if a competitor enters the field,
