Page:Newspaper writing and editing.djvu/186

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  • ments and of weddings, particularly, must never be

accepted for publication unless furnished by the persons themselves or their families, as would-be practical jokers not infrequently undertake to make victims of their acquaintances by sending to newspapers false announcements of this kind. Some newspapers distribute printed forms to be filled out by those giving important social entertainments, and these are sent out several days in advance so that they may be returned in time and the facts correctly reported.

The form and style of news stories of many society events are determined to some extent by social usages. Those who desire to become society editors, and reporters generally, because they may be assigned to cover society events, should notice carefully how news of this sort is written up in society columns. The typographical style often differs from that of the other parts of the paper. The whole story of a wedding, reception, or other social event, in many papers is given in one paragraph, although it may consist of several hundred words. A concise story giving all the essential details, and avoiding trite expressions like "charming," "beautiful," and "tastily," is the most acceptable one.

Conventional forms for such typical events as weddings, receptions, and announcements of engagements are given below:


Announcements of Engagements


(1)


Mr. and Mrs. William Gideon Hethrington of Trenton, N. J., formerly of Chicago, announce the engagement of their daughter, Marjorie, to Ernest Wilson Swan, son of Mr. and Mrs. Carl J. Swan, of Cleveland.