persons who make good subjects for feature stories. Incidents, anecdotes, and characteristic utterances, if well chosen and effectively presented, make the best reading and give the most definite impression of personality.
The Style of Special Articles. The style and manner of treatment of the feature story deserve careful consideration. Simple, concrete expression, free from technical or learned terms except when they are fully explained, is always desirable. Specific examples serve most effectively to bring home to the reader a general principle and its application. To lead from these concrete illustrations to generalizations is to follow the natural order of inductive reasoning. Furthermore, the story-like character given to an article by an incident or anecdote at the beginning catches the reader's attention and interests him at once. Striking statistics in the opening sentence may have a similar effect, although, of course, they lack the "human interest" of the story form. A vivid bit of description is sometimes used to advantage at the beginning. Exposition by narrative methods throughout the article is popular because of the story form thus given to the subject. If, instead of merely describing and explaining a mechanical process, the writer portrays men actually performing the work involved in the process, he adds greatly to the interest of the article. The effectiveness of an explanation of a new surgical operation can be increased to a marked degree by picturing a surgeon as he performs the operation upon a patient at a clinic. The method of procedure and the benefits under a workingmen's compensation act are best made clear by telling the experiences of several typical workingmen and their families who have come under the operation of the law. Every legitimate literary device for catching
