Page:Newspaper writing and editing.djvu/77

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whether they are beginning or end marks. A small cross may be used to advantage for a period. Numerical figures and abbreviations that are to be spelled out should be enclosed in a circle. Each paragraph should be indented, and the first word of it should be preceded by an inverted "L," thus L; if a new paragraph is desired where there was none in the copy as first written, the paragraph sign (¶) should be used. At the end of every complete story should be placed the end mark (#); if the story is incomplete, the word "more" is written beneath the last sentence. Additions to follow the last sentence of the story are marked with the name of the story and the abbreviation for additions; thus, "Add 2 Hotel Fire" means that the piece of copy is the second addition to the hotel fire story; "Add 1 Wilkins Suicide" means the first addition to the story of Wilkins' suicide. Additions to be inserted in the story are marked "Insert A—Johnson Will Case" for the first insert in the "Will Case" story; "Insert B—Trolley Collision" for the second insert in the collision story. The place at which the new piece of copy is to be inserted is often indicated thus: "Insert after first paragraph of lead—Murder Trial." Copy must never be written on both sides of the paper.

Style and Structure. In the writing of the news story two elements must be considered: (1) the style; and (2) the structure. The first has to do with the expression; the second with the arrangement of material.

Clearness. Clearness is the first requisite of newspaper style as it is of all writing. Newspapers are read rapidly, and rapid reading is possible only when the words yield their ideas with little effort on the part of the reader. The less the effort required to get the meaning, the more easily and rapidly can he read. Clearness is most readily obtained by comparative simplicity of