held to define what is meant by ‘good’ itself. In other words they are all theories of the end or ideal, the adoption of which has been chiefly caused by the commission of what I have called the naturalistic fallacy: they all confuse the first and second of the three possible questions which Ethics can ask. It is, indeed, this fact which explains their contention that only a single kind of thing is good. That a thing should be good, it has been thought, means that it possesses this single property: and hence (it is thought) only what possesses this property is good. The inference seems very natural; and yet what is meant by it is self-contradictory. For those who make it fail to perceive that their conclusion ‘what possesses this property is good’ is a significant proposition: that it does not mean either ‘what possesses this property, possesses this property’ or ‘the word “good” denotes that a thing possesses this property.’ And yet, if it does not mean one or other of these two things, the inference contradicts its own premise.
I propose, therefore, to discuss certain theories of what is good in itself, which are based on the naturalistic fallacy, in the sense that the commission of this fallacy has been the main cause of their wide acceptance. The discussion will be designed both (1) further to illustrate the fact that the naturalistic fallacy is a fallacy, or, in other words, that we are all aware of a certain simple quality, which (and not anything else) is what we mainly mean by the term ‘good’; and (2) to shew that not one, but many different things, possess this property. For I cannot hope to recommend the doctrine that things which are good do not owe their goodness to their common possession of any other property, without a criticism of the main doctrines, opposed to this, whose power to recommend themselves is proved by their wide prevalence.
25. The theories I propose to discuss may be conveniently divided into two groups. The naturalistic fallacy always implies that when we think ‘This is good,’ what we are thinking is that the thing in question bears a definite relation to some one other thing. But this one thing, by reference to which good is defined may be either what I may call a natural object—something of which the existence is admittedly an object of experience—or
