in its meaning than any other revolution that has ever happened in the western world. Starting out as we did as an agricultural people we Americans found ourselves suddenly landed in the very midst of the industrial age. From being a nation of farmers, craftsmen and merchants we became, almost within a generation, the leading industrial nation of the world. We became factory hands rather than craftsmen, owners of factories rather than land owners.
We had got into a new age almost over night. What had happened to us?
Standardization, for one thing.
Let me explain. As a natural result of industrial growth came standardization. As anyone will understand, the man who owns a factory for the making of women's dresses, chewing gum, cigars, automobiles, men's hats, must, if his factory is to grow to the huge output he desires, create in the public mind a widespread
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