The Story of the House of Cassell
sets are sent for the inquirer to examine at home or in his place of business without charge or obligation to order. This earnest of the Waverley Book Company's confidence, both in the value of its books and in the honesty of its customers, has been wonderfully justified, free examination methods being now known far and wide as "the Waverley way."
An outstanding feature of the Company's success is the "Waverly History of the Great War," edited by Newman Flower, a work planned and arranged for within fourteen days of the outbreak of hostilities.
Soon after the signing of the Armistice larger premises still were secured in Farringdon Street, and here a bigger trade than ever is being done, and this in spite of strikes and frequent industrial complications which have on occasion threatened to upset Mr. Irvine's biggest advertising campaigns—for his appeals are invariably to the book-loving democracy.
The latest addition to the Waverley premises is in Tudor Street. This extension was found necessary in order that the constantly increasing volume of business might be more satisfactorily dealt with. The Company, which is the latest offshoot of Messrs. Cassell 's many activities, has become the most successful of all, due primarily to the untiring energy and daring initiative of Mr. Irvine, supplemented by the enthusiastic co-operation of a band of loyal colleagues.
206
