120 STAT. 3530
Notification. Deadline.
VerDate 14-DEC-2004
12:05 Jul 13, 2007
PUBLIC LAW 109–469—DEC. 29, 2006
than 82 percent shall be used for advertising production costs and the purchase of advertising time and space for the national media campaign. ‘‘(c) ADVERTISING.—In carrying out this section, the Director shall ensure that sufficient funds are allocated to meet the stated goals of the national media campaign. ‘‘(d) DIVISION OF RESPONSIBILITIES AND FUNCTIONS UNDER THE PROGRAM.— ‘‘(1) IN GENERAL.—The Director, in consultation with the Partnership for a Drug-Free America, shall determine the overall purposes and strategy of the national media campaign. ‘‘(2) RESPONSIBILITIES.— ‘‘(A) DIRECTOR.—The Director shall be responsible for implementing a focused national media campaign to meet the purposes set forth in subsection (a), and shall approve— ‘‘(i) the strategy of the national media campaign; ‘‘(ii) all advertising and promotional material used in the national media campaign; and ‘‘(iii) the plan for the purchase of advertising time and space for the national media campaign. ‘‘(B) THE PARTNERSHIP FOR A DRUG-FREE AMERICA.— The Director shall request that the Partnership for a DrugFree America— ‘‘(i) develop and recommend strategies to achieve the goals of the national media campaign, including addressing national and local drug threats in specific regions or States, such as methamphetamine and ecstasy; ‘‘(ii) create all advertising to be used in the national media campaign, except advertisements that are— ‘‘(I) provided by other nonprofit entities pursuant to subsection (f); ‘‘(II) intended to respond to high-priority or emergent campaign needs that cannot timely be obtained at no cost (not including production costs and talent reuse payments), provided that any such advertising material is reviewed by the Partnership for a Drug-Free America; ‘‘(III) intended to reach a minority, ethnic, or other special audience that cannot be obtained at no cost (not including production costs and talent reuse payments), provided that any such advertising material is reviewed by the Partnership for a Drug-Free America; or ‘‘(IV) any other advertisements that the Director determines that the Partnership for a Drug-Free America is unable to provide or if the Director determines that another entity is more appropriate, subject to the requirements of subsection (b)(2)(A). If the Director determines that another entity is more appropriate under clause (ii)(IV), the Director shall notify Congress, through the committees of jurisdiction in the House and Senate, in writing, not less than 30 days prior to contracting with a party other than the Partnership for a Drug-Free America.
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