Public Opinion

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Public Opinion by Walter Lippmann

Public Opinion is a 1922 book on media and democracy by Walter Lippmann. Among other things, it argues that 20-th century advances in the technology of "the manufacture of consent" amount to "a revolution" in "the practice of democracy" because this allows the control over public opinion about the world and about the public's interests in that world. Control of public opinion is a means to controlling public behavior.— Excerpted from Public Opinion on Wikipedia, the free encyclopedia.

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Dedication

Part I. Introduction

Chapter I. The World Outside And The Pictures In Our Heads

Part II. Approaches To The World Outside

Chapter II. Censorship And Privacy

Chapter III. Contact And Opportunity

Chapter IV. Time And Attention

Chapter V. Speed, Words, And Clearness

Part III. Stereotypes

Chapter VI. Stereotypes

Chapter VII. Stereotypes As Defense

Chapter VIII. Blind Spots And Their Value

Chapter IX. Codes And Their Enemies

Chapter X. The Detection Of Stereotypes

Part IV. Interests

Chapter XI. The Enlisting Of Interest

Chapter XII. Self-Interest Reconsidered

Part V. The Making Of A Common Will

Chapter XIII. The Transfer Of Interest

Chapter XIV. Yes Or No

Chapter XV. Leaders And The Rank And File

Part VI. The Image Of Democracy

Chapter XVI. The Self-Centered Man

Chapter XVII. The Self-Contained Community

Chapter XVIII. The Role Of Force, Patronage, and Privilege

Chapter XIX. The Old Image In A New Form: Guild Socialism

Chapter XX. A New Image

Part VII. Newspapers

Chapter XXI. The Buying Public

Chapter XXII. The Constant Reader

Chapter XXIII. The Nature Of News

Chapter XXIV. News, Truth, And A Conclusion

Part VIII. Organized Intelligence

Chapter XXV. The Entering Wedge

Chapter XXVI. Intelligence Work

Chapter XXVII. The Appeal To The Public

Chapter XXVIII. The Appeal To Reason