Instructions in Spirella Corsetry/Chapter 4
Chapter 4: The Demonstration of the Spirella Stay
1. You have become a Spirella corsetiere with an earnest de-
sire to build a permanent business for yourself. You have, then,
a definite result to achieve. To accomplish this, master each suc-
cessive step as it is presented to you.
2. Your specific work is to serve Spirella, corsets. The Spirella
stay is their foundation. The proper demonstration of this stay, is
the first important step to be mastered. By memorizing the pre-
pared demonstration of the Spirella stay, you use it naturally and
convincingly as a part of your interview with each client.
3. When the stay is inserted in the corset the concave side is
placed toward the body. This is done to offer the greatest re-
sistance against movements of the body. Should the client take
the stay in her hand while you are demonstrating it, explain this
to her, so that she will bend it only in the right direction.
This method of demonstrating the Spirella stay
[Hold up your sample of Spirella.]
[Curve the stay edgewise.] Can a flat stay do this? Certainly
not. You see it can adjust itself to any curved seam. Because it
can bend edgewise, a curved seam does, not cause a Spirella stay to
turn on edge. This makes your corset more comfortable and also
more durable because the cloth is not continually strained over a
[Flex the stay toward you, over your thumb,
can bend or stoop in any direction—even lie down in your corset,
and still be perfectly comfortable. When you wear a Spirella corset
you never have the uncomfortable feeling of a bent or broken stay
poking into your body.
[Twist the stay completely
around.] Can you twist a flat
stay like this? In manufactur-
ing the Spirella stay, a great
amount of torsional strength
is developed in it. Torsianal
strength is s that quality which
re-acts against a twist. This
makes the stay resilient.
This resiliency of the stay
causes the corset to keep its
shape. When you take off
your Spirella corset, it immedi-
ately resumes its original
shape, thereby retaining all the original value in the design. When
you put it on again, it produces the same good figure lines that it
gave you when it was new. This shape-retaining quality lasts as
long as the corset.
[Twist the stay half-way around, bending it sidewise at the
same time. Then let it spring up-right.] See how this stay re-
sumes its original position. Its torsional strength gives the stay
supporting power, amply sufficient to keep your figure erect and
trim. Incorporating this stay in the cloth foundation of the cor-
set increases its supporting power.
[Compress the stay lengthwise.] See how the stay shortens un-
der pressure. This prevents the ends of the stay from pushing
through the cloth. Of course this means greater durability in the
corset, as well as less wear on your other garments, especially un-
der the arm.
[Hold the stay upright.] Notice the finish an this stay.
This plating is a special process which The Spirella Com-
pany guarantees against rust, therefore you can launder
your corset as often as re-
[Hold up your sample of Spirella side by side with a
piece of flat stay.] Notice the difference in ventilation
between these two stays! Much of the body's impurities
are eliminated through the pores of the skin. A Spirella
stay offers the least