Because of the many additional parts required to make them, the manufacture of highly complicated watches of the highest quality is a challenge to the skill of the world's leading watchmaker. And only a few watch factories can produce such complicated timepieces. And among these Longines leads with such true masterpieces as the Longines Chronograph watches, the Longines Second Setting watches, and of course the Longines Automatic watches. Now these three are considered to be the finest of their type. Now take this Longines Automatic watch. This is the one that winds itself with every movement of the wrist. It costs a little more, but it's worth a great deal more, because it's an exceptionally fine timepiece. And in every Longines watch regardless of the type is found the extra value of the world-honored Longines watch movement, the beating heart of every Longines watch. And remember too that no other name on a watch means so much as Longines, the world's most honored watch. The only watch in history to win ten World's Fair grand prizes, twenty eight gold metals, and so many honors for accuracy in fields of precise time. And yes, you may buy and own or proudly give a Longines watch for as little as seventy-one fifty. Longines, the world's most honored watch, the world's most honored gift. Premier product of the Longines Wittnauer Watch Company, since 1866 maker of watches of the highest character.