package of crackers and a dozen of oranges—whatever she happens to remember in the haste of the moment. She starts to get lunch and finds that there is no vinegar for the salad dressing, no rice for the soup. So she telephones to have these articles delivered 'special.' Her first order is already on the way by our first regular delivery. The 'special' wagon or boy is rushed around with her second order. During the afternoon she makes an apple pie for her husband's dinner, and discovers that the cheese box is empty. So she telephones again, and a second messenger or special wagon is dispatched to her home. Now, no matter how closely we may price butter or rice or cheese, this woman undoes our efforts to give her low prices by her inefficient system of ordering. She has spent ten cents in telephones, and she has made it necessary for us to keep extra help for her special orders.
"Each one of these belated orders is a small item in itself, but when I tell you that some of our customers order groceries from four to six times a day, you will understand what extra service amounts to. And when I add that on
