Page:Alcohol, a Dangerous and Unnecessary Medicine.djvu/34

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ALCOHOL AS A MEDICINE.
 

known physicians who do not use it, and publish them.

This department originated the public agitation against injurious and fraudulent "patent" medicines which later was so ably carried on by Collier's Weekly, and the Ladies' Home Journal. That its early work in this direction was not better known to the general public was due to the fact that religious as well as secular papers were reaping large revenues from the advertising of these nostrums, and consequently refused to publish anything which might injure the trade. Indeed, in accepting some of this advertising, newspaper managers had to sign a contract that they would not publish any reading matter opposed to the nostrum business.

The Christian Advocate of New York city deserves special mention for having published in 1898 two articles written by Mrs. Allen under the caption, "The Danger and Harmfulness of Patent Medicines." These were in the fall of that year published in pamphlet form, and a copy sent to every local W. C. T. U. in the United States for study. Tens of thousands of copies of this and other leaflets on that theme were distributed within a few years, some local unions placing them in every home in their community. Medical journals took note of this work and commended it highly. When Mr. Bok began his campaign of education in the Ladies' Home Journal, for which he deserves lasting gratitude, the American Druggist said he was "bowing to the clamor of the W. C. T. U."

This department which began in weakness, and was for years regarded as fanatical even by many mem-