will supply the ammunition, I will open up again, for I certainly have instructions from the managing editor to go to the limit in roasting the management of the Chicago Base Ball Club."
As a result of this casual conversation it was then and there agreed that he would send a trusted messenger to my office on two certain days of each week to secure the necessary ammunition. This plan was carried out to the end of that season, and, as a result, the Chicago Club made more money that year than it had ever made during its history up to that time.
From this experience I became convinced that—so far as Base Ball is concerned—good, liberal roasts in newspapers of wide circulation are much more effective than fulsome praise, for the latter carries with it the idea that it is paid advertising, and is therefore only read as such, whereas under the roast program the matter is relieved from that suspicion and read by everybody with more or less of sympathy for the poor fellow who has no newspaper in which to defend himself, and this even though the "poor fellow" is supplying ammunition to his traducer.
