whether a doctor has studied in Germany, Munich, Baltimore, and Rochester. I don't care whether he has all science at his finger-tips, whether he can instantly diagnose with a considerable degree of accuracy the most obscure ailment, whether he has the surgical technique of a Mayo, a Crile, a Blake, an Ochsner, a Cushing. If he has a dirty old office, with hand-me-down chairs and a lot of second-hand magazines, then the patient isn't going to have confidence in him; he is going to resist the treatment—and the doctor is going to have difficulty in putting over and collecting an adequate fee.
"To go far below the surface of this matter into the fundamental philosophy and esthetics of office-furnishing for the doctor, there are to-day two warring schools, the Tapestry School and the Aseptic School, if I may venture to so denominate and conveniently distinguish them. Both of them have their merits. The Tapestry School claims that luxurious chairs for waiting patients, handsome hand-painted pictures, a bookcase jammed with the world's best literature in expensively bound sets, together with cut-glass vases and potted palms, produce an impression of that opulence which can come only from sheer ability and knowledge. The Aseptic School, on the other hand, maintains that what the patient wants is that appearance of scrupulous hygiene which can be produced only by furnishing the outer waiting-room as well as the inner offices in white-painted chairs and tables, with merely a Japanese print against a gray wall.
"But, gentlemen, it seems obvious to me, so obvious that I wonder it has not been brought out before, that the ideal reception-room is a combination of these two schools! Have your potted palms and handsome pictures—to the practical physician they are as necessary a part of his working equipment as a sterilizer or a Baumanometer. But so far as possible have everything in sanitary-looking white—and think of the color-schemes you can evolve, or the good wife for you, if she be one blessed with artistic tastes! Rich golden or red cushions, in a Morris chair enameled the purest white! A floor-covering of white enamel, with just a border of delicate rose! Recent and unspotted numbers of expensive magazines, with art covers, lying on a white table! Gentlemen, there is the idea of imaginative salesmanship which I wish to leave with you; there is the gospel which I hope to spread in
