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Annex E

Hans Bredow lnstitut, 2006. Final Report. Study on co-regulation measures in the media sector.' Study for the European Commission, Directorate Information Society and Media Unit A1 Audiovisual and Media Policies [Online.] http://ec.europa.eu/avpolicyldocsllibrary/studies/coregul/final_rep,en.pdf [Accessed on 11 May 2011]

HM Government, 2010. The Coalition: our programme for government, Cabinet Office

Internet Advertising Bureau (1), 2011. [Online.] http://www.iabuk.net/en/1/adspendbreaks4billionmilestone280311.mxs [Accessed on 11 May 2011]

Internet Advertising Bureau (2). [Online.] http://www.iabuknet/en/1/onlinebehaviouraladvertisingexplainedhtml [Accessed on 11 May 2011]

John. D. R., 1999. Consumer Socialization of Children:A Retrospective Look at Twenty-Five Years of Research. Journal of Consumer Research. Vol 26. No 3

Keep, G., 2004. Hard sell, soft targets? Parents talk about marketing to Children. Family and Parenting Institute

Keller Fay Group, 2011. New UK Research on Online and Offline Word of Mouth, presentation to Word of Mouth Marketing Association

Lazzeri. A. and Spanton.T., 2011. Store's padded bras for girls of 8. The Sun [Online]. 14 March 2011. http://www.thesun.co.uk/so%7C/homepagelnews/3464822/Matalans-padded-bras-for—girls-of—8.html [Accessed on 11 May 2011]

Livingstone, S.. Haddon, L. G5r1ig.A. and Olafsson. K., 2010. Risks and safety for children on the internet: the UK Report. London School of Economics, London: EU Kids Online

Market Research Society, 2010. MRS Regulations for Using Research Techniques for Non-Research Purposes [Online.] http://www.mrs.org.uk/standards/downloads/2010-11-29%20Using%20research%2Otechniques%20for%20non%20research%20purposes.pdf [Accessed on 12 May 2011]

Marketing Magazine. 2011. Marketing To Children Conference: Appeal To Kids & Sell To Parents. Delivering engaging & ethical marketing campaigns based on current buying & behavioural trends, media consumption habits & regulatory guidelines. Haymarket Events, 22 June 2011

Mayo, E. and Naim. A., 2009. Consumer Kids: How Big Business is Grooming Our Children for Profit, Constable, London

Ministry of Education.,Argentina. Media literacy materials for parents ('Material de capacitacion — internet en familia 1 & 2, la television en familia 1 & 2. los adolescentes y las redes sociales) [Online.] www.me.gov.ar/escuelaymedios [Accessed on 13 May 2011]

Mothers' Union, 2010. [Online.] http://muenterprises.org/byebuychildhoodmu/ [Accessed on 11 May 2011]

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