"It is unfortunate that the lazy, uninventive 'sex sells' attitude of the media which plasters sexual images and articles everywhere, causes parents to have to address the topic with their children a lot sooner than many would like, before they are at an age where they are emotionally equipped to understand it."
Parent, Call for Evidence response
"There is too much sexual (and violent) content before the watershed, particularly in soaps... The other problem is often programmes are repeated on digital channels at different hours of the day.
I find that many of the TV programmes e. g. [evening soap opera] are inappropriate for the time of day they are shown (even the advertisements for many of the programmes are inappropriate)."
Parent, Call for Evidence response
We believe that there is a strong sense that broadcasters are at times actively working against parents, and some parents have expressed a good degree of disappointment that the traditionally trusted control of the television 'watershed' appears to be less strictly
observed than in the past. Some parents even questioned whether the watershed still exists.