that he has been able to again to devote his energies to the advertising field. In the conduct of the big campaign contemplated by the American Druggists’ Syndicate, Mr. Curtis’s friends predict that he will even surpass the many successes he has made in the past.
TRANSMITTING NEWS.
New System Calculated to Facilitate Handling of Press Matter.
A system that is intended to greatly facilitate the handling of press news at long distance and do away with the relay through a telegraph operator has been devised and perfected by John N. Hammond, of Augusta, Ga.
The system plans the direct transmission of news matter from a central distributing point direct to the linotype machine in the several newspaper offices that comprise the press circuit, each of which will receive such news matter simultaneously and put it into type for immediate use.
In addition to the great saving of time the inventor claims that the system will also be the means of saving money to publishers who may use it.
In a recent test made in the office of the Augusta Chronicle on a line from Columbia. S. C., the service worked to perfection.
The operator of the linotype machine itt the office of the Chrtmicle was equipited with the special receiving apparatus amt was put itt direct communication with the sending operator at Colttmbi.i, As the news items were transmitted by voice over the telephone line the 'intoype operator copied the report on his machine in the same manner that the telegraph operator would copy it on his typewriter.
As a result, by the time the sending operator has tr.ansinitted the newsmatter in hand it is in actual type and in shape for immediate use.
Recent tests show that while the average for a telegraphic press circuit is practically 2.000 words per hour, the talking circuit, as it is called, connected direct with the linotype machine, will exceed that average by at least 400 words or more per hour.
While the system has been sufficiently tested to show its practicability, it will be thoroughly tried out under every possible condition.
Beaumont Makes Change.
A. E. Beaumont, for the past four years city editor of the Sioux Falls (S. D.) .^rgus Leader, is now editor of the Sioux Falls Press. Mr. Beau mont succeeds W. R. Ronald, who re¬ cently purchased the plant of the Mitchell (S. D.'l Daily Republican.
The Grandville News (Mich.) Pub¬ lishing Company has been sold to H. Vankainmen. who will assume control Jan. I.
In Philadelphia The Bulletin
goes daily into nearly all of the
three hundred thousand homes
of the " city ol homes.”
Net Paid Average for October,
248,349
copies a day
“THE Bru.,ETIN’* circulation fl(;uroa are net; all damaged, unfudd. free and returned cepies hare been omitted.
WILLIAM L. KcLEAN, Pnblitlier.
BELIEVES IN PUBLICITY.
Massachusetts Pastor Regularly Advertises His Sunday Services.
The Rev. Moss, pastor of the First Baptist Church of Malden, Mass., is a firm believer in newspaper advertising, and as a result he has built up one of tile largest Protestant Sunday schools in New England. Each week an advertisement is placed in one of the local papers inviting the public to attend the First Baptist Church. The Rev. Moss, however, lakes great pains to state that he is not inviting members of other congregations, but only those without any church affiliations.
recent advertisement reads in part as follow s:
“'l‘o evert liome in Malden with no church afiiliation this invitation is sent to come and enjoy the blessing of our Sunday services tomorrow. The pastor will preach morning and evening.
"New members welcomed in the morning. The Junior choir will resume its singing in the evening and you will want to hear it. The Sunday school at 12.15 is the most important feature of our work. Departments from kindergarten to adult, in which all are welcome, from the little tot of 3 to the oldest man or woman. Organized classes for boys and girls, young men and women, and older men and w( inen. You will find a place and a welcome. This invitation is for you and others. Pass it along."
The advertisements have caused widespread interest in the city of Malden. They arc changed weekly and are written by Rev. Moss.
PRESS AGENT FOR CHURCH.
Need for Advertising Waged at Meeting of Philadelphia Ministers.
At the regular weekly meeting of the Presbyterian ministers of Philadelphia, held last Monday, Allan Sutherland, of the Presbyterian Board of Publication, urged greater publicity and advertising for church affairs.
"Publicity is needed in the churches,” he said, "for in no other way can the people of the city be told of the work done in the churches. If possible, a man or woman should be engaged to see that this publicity is obtained. They could write brief accounts of the sermons to be delivered, they could feature any special work; in other words, they could write good, legible copy that the newspapers would be glad to print.
“.Advertising has reached a stage now where it is the .strongest of forces. Newspaper advertising is the best, but the churches should also make use of billboards. It dues not detract in the least from the dignity of a church to have its name blazoned forth. Notices should !«.' posted in the lobbies of the hotels, the parlors of hoarding houses, in the street cars, and everywhere the public is likely to see them. And when you do advertise anything specially attractive. see that you deliver the goods. Church scr\ ice should be made bright and attr.Ti'tive or the people who are drawn by your advertisements will try pour church once, and after that shun it. But the watchword of the churches today should he advertise, advertise, advertise!”
Factions Cannot Agree.
Efforts to settle the affairs of the defunct Waukegan (III.) Evening News, now in bankruptcy court, have failed owing to the two factions being unfriendly and it looks as if the entire property would pass out of existence.
EARNINGS OF STAR LEAGUE.
Receiver of Indiana Dailies Files Report for Month of October.
The report of the operations of the Star Publishing Company of Indianapolis for the month of October, 1909, was filed in the Federal Court last week by George C- Hitt, receiver. The gross earnings of the Indianapolis Star were $67,078.71; operating expenses, $52,030.16; net earnings, $15,048.55. The gross earnings of the Muncie Star were $14,170.95; operating expenses, $11,392.90: net earnings, $2,778.05. The gross earnings of the Terre Haute Star were $14,231.77; operating expenses, $I3,I79.(>9; net earnings, $1,052.08.
The total earnings of the three papers were $18,878.68, to which is added interest receipts of $199.45, making total earnings $19,078.13. .Against this amount the following items were charged: Receivership expenses, $200; interest on bonds and past due coupons. 82.764.58; interest on demand note, $1,103.21; total charges, $4.o<)7.79. rile surplus for the month after making provision for the foregoing charges was $15,010-34.
The October report shows the largest net earnings for the Indianapolis .Star of any month in its history. The October surplus for the three papers is also said to be the largest surplus of any month in the history of the company.
The assets of the company on Oct. 31, 1009, amounted to $379.0<)0.i8; liabilities, $1)18,427.58. No account is taken, however, of the franchises and good will under assets, nor the outstanding capital stock under liabilities.
YELLOW JOURNALISM.
Censured By Justice David Brewer
of Supreme Court.
Speaking before the Progress Club, of Far Rockaway, L. I., last Tuesday evening, Justice David Brewer, of the United States Supreme Court, severely scored yellow journalism. He said in the course of a lecture on tlie topic “A Good Time Coming”:
“The publication of testimony in the yellow journals, particularly in regard to divorce cases, is to be deplored. Such publication does not help the cases, and it drags into the public eye family skeletons that had better be left in their closets.
“The publication of such stuff simply feeds the morbid interest, and exerts anything except a healthful influence. In many cases where such matter is published people go to the bad, who would otherwise resume the straight and narrow path, and when they go to the bad as a result of such publications they rarely ever recover their lost standing, and their desire to be proper citizens.”
Adopt New Methods.
That newspapers are quick to take advantage of anything that will shorten the time necessary to get news into their pages is shown in the number of orders already received by the Mergenthaler Linotype Company for the two new attachments for the linotype which they have recently brought out.
O’Connor Goes to Toledo- Sid O’Connor, circulation manager of the Fort Wayne (Tnd.) Sentinel for the past three years, has resigned to become circulation manager of the Toledo (O.) Morning Times.
RALEIGH (N. C.) TIMES.
Has Discharged Nearly All Indebtedness and Is on Paying Basis.
The Raleigh (N. C.) Evening Times, which was placed in the hands of a receiver in 1908, is now practically free from debt and firmly established on a paying basis.
It is with a pride fully justified that the publisher, J. V. Simms, says in part in a recent issue:
It may be of interest to our friends and readers in this city and over the state to know that practically all of the indebtedness of the paper has been settled and that its present policies will be continued. Out of an indebtedness of $15,000 in 1908 we are glad to say that over $12)000 has been settled and in due course of business the remainder will be wiped out and the paper will be free from all debt. The capital stock of the company has been increased to $25,000 paid up capital, the machinery is now owned by the company and the paper is on a business basis, and with over 6,000 circulation. The Evening Times is easily one of the best newspaper properties in the Carolinas.
In view of the disorganized and tangled condition in which we found the affairs of the paper at the beginning of i9(^, the publisher feels much pride in being able to announce to our readers that wo arc on rock botton. It has been a hard task to guide the paper and at the same time close up all the ragged details and bring the whole out as a big institution on a firm business basis, yet there has not been an hour since January 13th, 1908, that the publisher has not had his hand on the throttle and the present policy will be strictly adhered to in the future.
INCORPORATIONS.
Sheboygan Journal Company, Sheboygan. Capital, $15,000. Incorporators: Leon E. Reed, Jane H. Reed, Irene Reinert.
The Review Publishing Company. Waterloo. Capital. $10,000. Incorporators; C. D. Kern and W. M. Law, of Waterloo, and Frank Helm, of Chicago.
Italian Magazine Publishing Co., New York; printing and publishing, etc. Capital, $10,000. Incorporators: Thomas Piptone, No. 100 Fifth avenue; Walter S. Dryfoos and Julius Miller, both of No. 42 Broadway, all of New York.
The Editor Company, Ridgewood. N. J. Capital, $10,000. Incorporators: Joseph S. Diver, Thomas Hill and Samuel S. Walstrum. The company is to publish the magazine. “The Editor,” and engage as printers, publishers, etc.
The Herald Publishing Company of Byers, Texas, Clay County. Capital. $2,100. Incorporators: R. P. Crogan. E. C. Crogan and C. A. Foote.
Braidwood Publishing Co. Capital, $25,000. Incorporators: J. W. Deane, C. .A. Braidwood and J. B. Braidwood, Denver.
The New York Times is supreme in the Educational Field. It prints more Instruction Advertising than any other New York morning or evening newspaper.
