Row, Hearst "broke into New York with all the discreet secrecy of a wooden-legged burglar having a fit on a tin roof" : according to a member of the staff of The New York American, Hearst, when he first came to New York, was compelled to "blow his horn un- usually loud to attract the crowd, but once he secured his audi- ence he became more dignified." He brought with him all the circulation schemes which he had successfully used in San Fran- cisco to increase the sale of his Examiner, and in addition tried many others such as sending New Yorkers each a card to which a penny had been attached with the instructions to buy a copy of The Morning Journal. He secured many of the men whom Pulitzer had trained and at once began to toot his newspaper horn so loudly that even those who ran were forced to hear that The Journal had made a new entry. Separating the paper into two editions, he later called the morning one The New York American while the evening still retained the old name of The Journal. In charge of the latter he placed Arthur Brisbane, son of Albert Brisbane, who had worked with Greeley on The Trib- une. Brisbane by still more sensational methods advanced the circulation by leaps and bounds until The New York Evening Journal led all other American newspapers in number of copies printed. Not until the next period did Hearst enter the news- paper field in Boston, Chicago, Los Angeles, etc.
FIRST APPEARANCE OF MUNSEY
In 1891 Frank A. Munsey purchased The Star, a daily which had been established on September 22, 1885. On February 1, 1891, he changed its name to The Daily Continent. A distinguish- ing feature of The Continent was its small size, for it pre- sented the news in tabloid form. Mr. Munsey had the idea that a smaller sheet with the news presented concisely would be more convenient than the conventional blanket-size newspaper. His venture, though it attracted considerable favorable attention at the start and carried a good deal of advertising, was not suc- cessful and was discontinued on June 30, 1891. No other at- tempt has been made in New York to give the people of that city a daily tabloid newspaper.
