Page:How We Advertised America (1920).djvu/56

From Wikisource
Jump to navigation Jump to search
This page has been proofread, but needs to be validated.
 
HOW WE ADVERTISED AMERICA

was the immemorial policy of the navy, in time of war, not to employ the language of a message coming in code, as it would acquaint the enemy with the cipher. Moreover, the Gleaves cable gave the names of the ships, set down latitude and longitude, and furnished other information of equal value to the enemy.

Because of these considerations, it was then determined to issue the information in the form of a statement to the people from the Secretary of the Navy. Out of his relief, his pride and joy, Mr. Daniels gave me his ideas as to the subject-matter, naval experts checking from the Gleaves cable, and the statement was written then and there. With every correspondent in Washington panting for the release, and with wires cleared for the sending, there was not time for word-picking and word-shading, even had the emotions of the moment not precluded all thought of "style" and meticulous phrasing. Every care was taken to set down the facts, but the spirit of thanksgiving that flooded every heart insensibly took charge of phraseology. This was the statement that went to the press within one hour from the time of the original announcement:

Press Statement

[From the Committee on Public Information. For immediate release.]

July 3, 1917.

The Navy Department at five o'clock this afternoon received word of the safe arrival at a French port of the last contingent of General Pershing's expeditionary force. Announcement was made instantly, and at the same time the information was re{eased that the transports were twice attacked by submarines on the way across.

No ship was hit, not an American life was lost, and while the navy gunners report the sinking of one submarine only, there is reason to believe that others were destroyed in the first night attack.

30