Page:It (1927).webm/14

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[...] who is divinely good-looking has not "IT" at all. Do you gather what I mean, Grannie?

"'IT' is that peculiar quality which some persons possess, which attracts others of the opposite sex. The possessor of 'IT' must be absolutely un-selfconscious, and must have that magnetic "sex appeal" which is irresistible.

"It is a magnetic and peculiar force, and you know it as soon as you come in contact [...]