least a fragment of the power personified by the leader. In a pre-revolutionary situation, such activity could take the form of selling the thoughts of leaders for a small profit margin. This would make the revolutionary ideology available at low prices, and at the same time would provide an income for the revolutionary organizers spreading the ideology. The path to the seizure of State power would then be paved by small entrepreneurs. In a period of agitation and ferment such activity serves the people and responds directly to their needs. The ferment itself provides inspirations for products as well as a market for revolutionary ideas. If the ferment becomes an ongoing and normal part of daily life, the revolutionary entrepreneurs could easily establish powerful and influential institutions devoted to the unitary ideology composed exclusively of the ideas of the Leader. But if the ferment becomes independent activity, or if it subsides, the revolutionary organizers are likely to become discouraged with the minuteness of the accomplishment compared to the greatness of the task.
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