Mr. Gartenbaum asked if Mr. Russell was in hospital because he had been trying some of the Ginger Cubes.
Mr. Oldham said that he had been greatly impressed by the amount of gossip in the trade about the Ginger Cubes, but he believed the value of the thing lay not in any unique formula but in the cleverness of the name Ginger Cubes, and particularly the additional name Digestive Dice.
Mr. Gartenbaum agreed and submitted it to the meeting that it would be well worth while to ride on Ribstone's effort by putting out a similar product with an equally catchy name. He instanced the way Eskimo Pie was followed immediately by a dozen imitations, all very nearly as successful.
Mr. Sombre of the Promotion Department asked if Mr. Gartenbaum had thought of any name as
appealing as Ginger Cubes.
Mr. Gartenbaum admitted he hadn't, but said that his mind was working on this matter and the only thing he had thought of so far was Ginger Blocks.
Mr. Sombre said he thought that was too similar to Ginger Cubes and might mean legal proceedings.
Mr. O'Keefe suggested Tingling Squares.
After a good deal of discussion, Mr. Gartenbaum adjourned the meeting, ordering these minutes to be sent confidentially to heads of departments. Another conference to be held to-morrow at which suggestions for a rival name would be brought in.
By E. K. R.,
Stenographer.
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