are four steps in this process. The commodity must be
(1) Institutionalized (2) Publicized (3) Distributionized (4) Internationalized}}
To bring this about, your representative personnel must be
(a) Humanized 
(b) Stabilized 
=SALESMANIZED
(c) Energized 
It is on such matters as these that Consumer Preference and Dealer Convictionability are based.
I should like very much to have our Mr. Harvey K. Tidahohn discuss this matter with you. I know that your reaction will be enthusiastic.
Yours faithfully,
GEO. W. GRAY,
Technical Director, Gray Matter Advertising Service.
X.
[A letter from Nicholas Ribstone to George W. Gray.]
Dear Mr. Gray: I am just leaving town for a few days rest. All decisions have been postponized until my advertising manager returns. He is now hospitalized. I will confer with you as soon as I am reurbanized.
Yours truly,
(Signed, in absence, with rubber stamp.)
NICHOLAS RIBSTONE.
N.R./D.B.
21
