XVII.
[A letter from Mr. Gray, of Gray Matter Service, to Mr. Ribstone, proprietor of the Ginger Cubes.]
My Dear Mr. Ribstone: I was glad to get your note from Kill Kare Kountry Klub, and to hear that you have been taking a few days' recreation. You will return, I am confident, much refreshed and eager to take up the problems that confront us.
I have been a little disappointed at not getting a definite authorization from you to go ahead with our plans. We have had tentative advances from other possible clients in this same general held, but I have put them off, desiring not to take on any accounts that might possibly conflict with the Ginger Cubes. To be perfectly frank, the thing that has appealed to me about Ginger Cubes is the bully opportunity for public service in a big way, and the chance to institutionalize a product whose possibilities have filled the members of our organization with unusual enthusiasm.
Ever since we first began talking institutional advertising for Ginger Cubes, a real thought impression has been epitomizing itself in my mind, and our Department of Cumulative Service has been giving the matter special study and analytical constructive investigation. We have been going right back to fundamentals on this proposition, studying the different sides of the problem along all its different angles. It will indeed be a source of satisfaction if we are accorded the opportunity to work with you. Our Mr. Geniall was saying in conference yesterday "I am convinced I would rather be associated with the Ginger Cubes Corporation than any other company I know of, because what I have heard of the
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