Page:Propaganda by Edward Bernays.pdf/45

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Propaganda

a client whose case he believes to be hopeless or whose product he believes to be unmarketable.

He should be candid in his dealings. It must be repeated that his business is not to fool or hoodwink the public. If he were to get such a reputation, his usefulness in his profession would be at an end. When he is sending out propaganda material, it is clearly labeled as to source. The editor knows from whom it comes and what its purpose is, and accepts or rejects it on its merits as news.

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