Page:Ruskin - The Seven Lamps of Architecture.djvu/166

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THE LAMP OF BEAUTY

ness, and their right wares, and not because they have Greek cornices over their windows, or their names in large gilt letters on their house fronts? How pleasurable it would be to have the power of going through the streets of London, pulling down those brackets and friezes and large names, restoring to the tradesmen the capital they had spent in architecture, and putting them on honest and equal terms, each with his name in black letters over his door, not shouted down the street from the upper stories, and each with a plain wooden shop casement, with small panes in it that people would not think of breaking in order to be sent to prison! How much better for them would it be—how much happier, how much wiser, to put their trust upon their own truth and industry, and not on the idiocy of their customers. It is curious, and it say little for our national probity on the one hand, or prudence on the other, to see the whole system of our street decoration based on the idea that people must be baited to a shop as moths are to a candle.

XX. But it will be said that much of the best wooden decoration of the middle ages was in shop fronts. No; it was in house fronts, of which the shop was a part, and received its natural and consistent portion of the ornament. In those days men lived, and intended to live by their shops, and over them, all their days. They were contented with them and happy in them: they were their palaces and castles. They gave them therefore such decoration as made themselves happy in their own habitation, and they gave it for their own sake. The upper stories were always the richest, and the shop was decorated chiefly about the door, which belonged to the house more than to it. And when our tradesmen settle to their shops in the same way, and form no plans respecting future villa architecture, let their whole houses be decorated, and their shops too, but with a national and domestic decoration (I shall speak more of this point in the sixth Chapter),