and is still devoting himself, as high-priest in this idol worship? No, there is not a distinguished assemblage which does not mention my name first and last; and there is not a middle-class gathering where my name, whenever mentioned, does not inspire sacred awe, like that of the king; and there is no dress so idiotic but is accompanied by whispers of admiration when its owner proceeds down the hall — provided it bears my name; and there is not the lady of gentle birth who dares pass my shop by, nor the girl of humble origin but passes it sighing and thinking: if only I could afford it! Well, neither was she deceived. I deceive no one; I furnish the finest goods and the most costly, and at the lowest price, indeed, I sell below cost. The fact is, I do not wish to make a profit. On the contrary, every year I sacrifice large sums. And yet do I mean to win, I mean to, I shall spend my last farthing in order to corrupt, in order to bribe, the tools of fashion so that I may win the game. To me it is a delight beyond compare to unroll the most precious stuffs, to cut them out, to clip pieces from genuine Brussels-lace, in order to make a fool's costume — I sell to the lowest prices, genuine goods and in style.
You believe, perhaps, that woman wants to be dressed fashionably only at certain times ? No such thing, she wants to be so all the time and that is her only thought. For a woman does have a mind, only it is employed about as well as is the Prodigal Son's substance; and woman does possess the power of reflection in an incredibly high degree, for there is nothing so holy but she will in no time discover it to be reconcilable with her finery — and the chiefest expression of finery is fashion. What wonder if she does discover it to be reconcilable; for is not fashion holy to her? And there is nothing so insignificant but she certainly will know how to make it count in her finery — and the most fatuous expression of finery is fashion. And there is nothing, nothing in all her attire, not the least ribbon, of whose relation to fashion she has not a definite conception and concerning which she is not immediately aware whether the
