Page:Soullondonasurv00fordgoog.djvu/113

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THE SOUL OF LONDON

were painted a dead white. He made perhaps a dozen of these, with more than a dozen little stools, and some over-mantels and settees to match, all in white, with quasi-Moorish perforations.

About this time W. saw an announcement in his trade paper: a certain large linoleum seller was giving one of his windows to bamboo furniture. W. set off at once with a specimen coffee table under his arm; he managed to see the proprietor of this shop—it was in a well-frequented thoroughfare. The latter consented to "stock" the rest of W.'s white things, which were ludicrously inexpensive. He arranged in his window an alcove in which a white coffee table, some white stools, and a white settee stood, or supported cheap Oriental trays and vases full of peacock's feathers. There was not a day to wait for the things to "take on".

In a few days W. was turning out scores of white tables and overmantels. His ingenuity ended by no means at quasi-oriental nick-nacks, he had in him an astonishing faculty for knowing what the public—in this case mostly young marrying couples—could be induced to "want". He turned out cheap Chippendales, cheap Louis XIVs, cheap farm-house styles; he went with his customer, the former linoleum seller, to Arts and Crafts Exhibition. Whatever there appeared to them as a "line" in tables, chairs, beds or whatnots he could modify very slightly, cheapen very substantially, and turn out in large quantities, and W. is rapidly growing rich.

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