Page:Spirella Manual (1913).djvu/18

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gree as light. The average corset boned with stiff, flat stays makes a cover­ing for the body one-third of which is solid metal. The minute perspira­tion ducts of the skin are thus effectually closed by the flat stay pressing the undergarments against them, preventing the circulation of air which assists in eliminating waste.

The Spirella Stay

"Let us now look at the Spirella Stay. Note how very little of it comes in actual contact with the body, yet its peculiar serpentine weave gives it the same width as the ordinary flat stay. It loses none of its sup­porting features, but gains all of the potent advantages of ventilation, lightness, greater flexibility and less liability to turn edgewise and cut the encasing material. Certain movements of the body so warp the shape of the flat stay that it burns edgewise and presents the minute teeth of its edge against the material, like a saw."

Make it your business to provide yourself with a piece of flat stay that has become rusted, broken, and has a sharp, ragged edge. The compari­son of the smooth Spirella Stay with this ragged, rusted, flat metal one, will be a sales lecture in itself. An injury directly traceable to a broken stay or to a misfit corset would be a good selling point. Talk the health, sanitation, ventilation and coolness of the Spirella Stay. The women in your territory desire a ventilative corset. You are representing the acme of perfection in such a garment; and if a clear, logical exposition of its many important exclusive features is made, the order is assuredly yours. In­dividuality in each corset is perhaps one of the most tangible arguments you can present to elite dressers in selling Spirella. The dignified elegance of figure lines in the corset made to fit each individual type of figure will reach an appreciative chord in your prospect and soon she will want that particular kind of corset which means that the order is as good as booked.

27. As authority on the healthfulness and comfort of Spirella we wish to quote what some of the Physicians and Nurses have to say on the subject of Spirella.

Dr. A. S. Tuchler, of San Francisco, says: "I have been very much pleased with your corsets. I have my patients wear them in preference to any others. In fact, they are the only corsets which allow perfect freedom of bodily movements. There is nothing to break and they can be washed without losing their shape or becoming rusty."

Dr. A. A. Getman says: "After having examined the line of Spirella Corsets and accessories sold by you, I can heartily endorse and recom­mend the same to the buying public."

Miss Laura Kenman, a trained nurse, says: "The Spirella is to me the ideal corset. I am a trained nurse and with constant leaning over beds the Spirella is always a support and a comfortable garment." Mrs. Clara Ortman, another trained nurse, also recommends it in these words: "It was my good fortune to buy a Spirella Corset and I can recommend them as a perfect corset for the most delicate woman. Have been a trained nurse, know the injury an ordinary corset will do, but not so of the Spirella."

28. "In combining perfect style with health features and comfort, as we are doing in the Spirella Corset, Mrs. Jefferson, do you not think we