2. As an aid to personal appearance, we urge that you wear one of our corsets of latest model, adapted to your figure, and that your dress be fitted to it. You will then satisfy yourself that Spirella Corsets are the most stylish, comfortable and healthful corsets made, and you can truthfully bear testimony to the same. If you do this and heed the above hints, you will be a living demonstration to the public of the style and grace of Spirella Corsets. Such a demonstration, backed by the right poise, will start you on the road to success. These matters adjusted, other essential elements of success can be developed.
3. SELECTING THE RIGHT ARTICLE.—The next important step is to select the right article. Some of the qualities to be considered in such selection are as follows:
Is it a necessity? Does it meet the requirement? Does it satisfy the customer? Does it do more? Can you sell to more than one in a family? Can you secure re-orders and build up a permanent business? What ARE its superior qualities?
Such questions are superfluous to the person who has investigated the quality of Spirella and Spirella Corsets. It is fit, however, that we review these points and fix them well in our mind before starting to sell.
4· Everyone agrees that to appear neat and stylish a woman must wear the proper corset. Every woman desires to appear attractive. Therefore, the necessity of the right corset goes without question. The fifty millions of corsets purchased by the women of the United States alone, to say nothing of the millions purchased by the women of other countries every year, prove the demand for corsets.
5. To answer our second question affirmatively, one need but to acquaint herself with the merits of Spirella and the Spirella Corset.
6. In letters received, published in our literature, and by personal interview with those who wear Spirella, you will find the answer to our third question, and will become impressed with the fact that Spirella does meet every Requirement and More.
Its many superior qualities over all other corsets and corset stays are presented in detail later in these pages. The overwhelming demand for the special features embodied in our corset, and which no other corset embraces is shown by the immense trade already established.
7. The opinions of those who have worn Spirella Corsets conclusively prove that our customers are more than satisfied. We work on the principle that a satisfied customer is a constant customer. our best advertisement, and we have not been disappointed.
8. More of the merits of Spirella and why it satisfies will be found in Sections 3 and 5. For answers to the fifth and sixth questions we refer you to Section 6, Articles 69 and 70. BECOME FULLY CONVINCED ON THESE POINTS BEFORE GOING INTO THE WORK.
9. CONFIDENCE. When convinced that Spirella is a real boon to women, that it fills a great demand which has never been met, success is
