- This page is inside graphic framing elements or rules.
JANUARY CONTENTS—Continued
Tent-Mates ROBERT J. PEARSALL 150
The story of a big man and a little one, showing which was which
Illustrated by Arthur Cahill
The Stars Fight for Sisera . M. B. LEVICK 159
The story of a man who looked up
In the Making ISABELLA C. WOODLAND 161
A peep into the Melting Pot
Interesting Westerners 165
Recorder of the Red Man's Music; A Queen without a Queendom; The Padre of the Rains
The Pulse of the West WALTER V. WOEHLKE 173
Editorial Comment on Western Affairs
The Month's Rodeo 182
The Old Man Stays (Helen Phelan Davis); Santa Barbara Honors Serra (Virginia Whitmore); The Pilgrimage to Carmel; San Francisco's Oldest Adobe; The Big Creek Dam; Shadow and Sunshine (Clarence E. Fisher); The Iconoclasts (Berton Braley); An Aeroplane Patrol; A Santa Clara Landmark; The New-Made Man (Drawings by Frank Kettlewell)
Sunset Service Bureau 194
"Two Young Men and $1000"; "Chances for Clerks"; and other answers to questions regarding the west. Conducted under the supervision of Walter V. Woehlke
The Grape-vine in California . M. F. TARPEY 2O2
Why every year is a "vintage year" in California vineyards
Development Section . 210
Smiling Sonoma County (W. Russell Cole), 210; Tucson, Arizona, in New Dress (F. R. Maulsby), 216, Development Notes 220
Motor Notes 224
Verse
The Call of the Land (Lewis R. Freeman) 109; The Sandman (H. D. Steele) 128; Two MotorSongs (Winifred Webb) illustrated in colors, 142; The Sum (Dorothy Paul) 148; Plains Born (Charles Badger Clark, Jr.) 149; Faith (A. D. Patterson) 158; The Book-Lover's Calendar (Laura B. Everett) 164
Published monthly by Sunset Magazine, William Woodhead, Business Manager, Sunset Building, San Francisco. Two dollars and fifty cents a year, foreign subscriptions one dollar additional for postage. Canadian subscriptions fifty cents additional. Entered at the San Francisco postoffice as second-class matter.
Copyright, 1913.
Service—The Key-note of Modern Business
The key-note of modern business is Service. Merchandising is no longer merely a battle of wits. Progressive business men realize that, in the long run, what they get must be in proportion to what they give.
Advertisers were among the first extensively to appreciate the wisdom of the virtue of giving. They found that advertising pays best when fair words are backed by fairer deeds.
Nearly all the advertisers in Sunset Magazine directly or indirectly invite correspondence—not merely from those who happen to
º
(Continued on next page)