CHAPTER XL
OWNING THE OWNERS
The second of the methods by which our Journalism is
controlled is by far the most important of all the four. I do
not mean merely that the owners are owned by mortgages, and
such crude financial ties. They are owned by ambition, by
pressure upon their families, by club associations, by gentlemen's
agreements, by the thousand subtle understandings
which make the solidarity of the capitalist class. I have
written elsewhere of labor-leaders, otherwise incorruptible,
who have accepted "the dress-suit bribe." These same bribes
are passed in the business-world, and are the biggest bribes
of all. When you have your shoes shined, you pay the boot-black
ten cents; but can you figure what you are paid for
having your shoes shined? When you buy a new suit of
clothes, you pay the dealer, say, one hundred dollars; but can
you figure what you are paid for being immaculately dressed,
for having just the right kind of tie, just the right kind of
accent, just the right manner of asserting your own importance
and securing your own place at the banquet-table of Big
Business?
If you are the publisher of a great newspaper or magazine, you belong to the ruling-class of your community. You are invited to a place of prominence on all public occasions; your voice is heard whenever you choose to lift it. You may become a senator like Medill McCormick or Capper of Kansas, who owns eight newspapers and six magazines; a cabinet-member like Daniels, or an ambassador like Whitelaw Reid or Walter Page. You will float upon a wave of prosperity, and in this prosperity all your family will share; your sons will have careers open to them, your wife and your daughters will move in the "best society." All this, of course, provided that you stand in with the powers that be, and play the game according to their rules. If by any chance you interfere with them, if you break their rules, then instantly in a thousand forms you feel the pressure of their displeasure. You are "cut" at the clubs, your sons and daughters are not invited
