CHAPTER LXIII
THE MENTAL MUNITION-FACTORY
A solution that comes at once to mind is state-owned or
municipal-owned newspapers. This is the orthodox Socialist
solution, and is also being advocated by William Jennings
Bryan. Fortunately, we do not have to take his theories, or
anyone's theories; we have facts—the experience of Los
Angeles with its public paper, the "Municipal News," which
was an entire success. I inquire of the editor of the paper,
Frank E. Wolfe, and he writes:
The "Municipal News"? There's a rich story buried there. It
was established by an initiative ordinance, and had an ample appropriation.
It was launched in the stream with engines going full steam
ahead. Its success was instantaneous. Free distribution; immense
circulation; choked with high-class, high-rate advertising; well edited,
and it was clean and immensely popular.
Otis said: "Every dollar that damned socialistic thing gets is a dollar out of the Times' till." Every publisher in the city re-echoed, and the fight was on. The chief thing that rankled, however, was the outgrowth of a clause in the ordinance which gave to each political party polling a three per cent vote a column in each issue for whatsoever purpose it might be used. The Socialist Labor Party nosed out the Prohibitionists by a fluke. The Socialists had a big margin in the preceding elections, so the Reds had two columns, and they were quick to seize the opportunity for propaganda. The Goo-goos, who had always stoutly denied they were a political party, came forward and claimed space, and the merry war was on. Those two columns for Socialist propaganda were the real cause for the daily onslaught of the painted ladies of Broadway (newspaper district of Los Angeles). There were three morning and three evening papers. Six times a day they whined, barked, yelped and snapped at the heels of the "Municipal News." Never were more lies poured out from the mouths of these mothers of falsehood. The little, weakly whelps of the pornographic press took up the hue and cry, and Blanche, Sweetheart and Tray were on the trail. Advertisers were cajoled, browbeaten and blackmailed, until nearly all left the paper. The "News" was manned by a picked staff of the best newspaper men on the coast. It was clean, well edited, and gave both sides to all controversies—using the parallel column system. It covered the news of the municipality better than any paper had ever covered it. It was weak and ineffective editorially, for the policy was to print a newspaper. We did not indulge in a clothes-line quarrel—did not fight back.
