Page:The New Yorker 0001 1925-02-21.pdf/25

Our $25,000.00 Prize Name Contest

---

The judges, whose names will be announced when their acceptances have been received and they have begun their work, have made their decision. The new name of The New Yorker, thus, will be The New Yorker. This will be in accord with the suggestion of the first prize winner, who submitted the Country Gentleman; the second prize winner, who submitted Cosmopolitan; and the third prize winner, who submitted the Wilkes-Barre Chamber of Commerce Whiz-Bang.

The First Prize—of Three Thousand Dollars in escrow—has been won by Charles Dana Gibson, of No. 115-A Railroad Street.

The name he submitted has been mislaid, but is sure to be found. In compliance with the rules, Mr. Gibson will receive one-third of the sum, which was divided into three parts, since two other people failed to submit a similar title.

The Second Prize—of a year’s subscription to Harper’s Weekly—has been won by Bernarr MacFadden, Seventh Regiment Armory.

The rest of the prizes have been distributed among the judges, under various nom de plumes.

Handsome gifts, the receipt of which should not be too definitely counted upon, the postal service being what it is, have been sent to a lot of other contributors. Inquiries as to their names can not be answered by this office.

In all, 154,628 suggestions as to the name of the new magazine were received, 217,614 of them at lunch by the editor.

For a time, it seemed that the Saturday Evening Post might be the name selected. This was abandoned, however, when it was learned that the New York Evening Post uses a similar name for its Saturday edition. Vanity Fair, after a bitter battle, was dropped when critics pointed out that it might easily offend the more sentimental of the older generation.

The New Yorker thanks the participants for their generous economy of time and patience and hopes that its award of prizes corresponds pretty well with what the judges would have recommended.

Please sign and return the coupon at the right and left.

Next week: Our Big Anniversary Number.

John Peter Toohey, first prize winner,
snapped before his home at
Manhattan Transfer

Disobey that impulse—send five dollars

No joke, enclosed find $5 for a year′s subscription to The New Yorker.
Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Street and No. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
City and State . . . . . . . . . . . . . . . . . . . . . .

The New Yorker,
25 West 45th Street, New
York City, Dept. C.